Email Footers, Unsubscribe Links, & CAN-SPAM Act Compliance

Every email sent through Parthenon automatically includes a footer that helps keep your messages compliant with the CAN-SPAM Act, the U.S. law that governs commercial and informational email.

The good news: you don’t have to build this yourself. Parthenon generates the footer for you using the information in your account settings.

Below is what to know, why it matters, and how to make sure everything is set up correctly.

Why email footers matter

The CAN-SPAM Act requires most emails to include three key things:

1. A clear sender identity

2. A valid physical mailing address
3. A way for recipients to unsubscribe

If these are missing or incorrect, emails can be flagged, blocked, or reported as spam.

What Parthenon adds automatically

Every campaign sent through Parthenon includes a footer with:

• Your sender name

• Your sender email address
• Your mailing address
• An unsubscribe link

This footer is added dynamically at send time, so it always reflects your current account information.

You'll see something like:

Parthenon Labs
1606 Headway Cir, STE 9651
Austin, TX 78754
teamparthenon@parthenonmail.us

Unsubscribe (link)

Where this information comes from

Parthenon pulls footer details directly from your Account Settings:

Account Information

• Organization name

• Mailing address

Sender Identity

• "From" name

• "From" email address
• Footer email address

About the unsubscribe link

Every email includes a one-click unsubscribe link that is easy to find, works without logging in, and immediately opts the recipient out of future emails.

This is required by CAN-SPAM so we handle this for you automatically